Data-Driven Case Study : Barnes & Noble
Barnes & Noble's beginnings can be traced to 1873 Today's post is inspired by an article I read about the recent resurgence of Barnes & Noble, the iconic American bookstore chain. As a bookworm, I found the story especially appealing. Back in secondary school, I used to imagine working in a bookstore or a library during summer vacation, surrounded by shelves of book. It seemed like a dream job. Barnes & Noble originally set itself apart with vast, well-stocked stores and an enormous selection of titles. This approach attracted a steady stream of customers and fueled the company’s rapid expansion. But then Amazon arrived, making it possible to order a book with a few clicks and have it delivered to your doorstep. The shift to online shopping left many of Barnes & Noble's stores eerily empty. Enter James Daunt, the managing director of Waterstones, the largest bookseller in the United Kingdom. Tasked with turning Barnes & Noble around, he brought a fresh p