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Don't Be Bland : Spice Up Your Personal Brand

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   If you don't define your brand, other people will.  In today’s fast-paced digital landscape, personal branding is no longer a luxury; it’s a necessity.  These are the sentiments echoed by Keron Rose on an episode of his podcast, Digipreneur (check out the links below).  Whether you’re an aspiring developer, a seasoned IT professional, or a tech entrepreneur, your personal brand can significantly impact your career trajectory.  But before I get into that, I wanted to touch on a key difference between personal brand and reputation, which was also mentioned on the podcast. Personal Brand  Your personal brand is a deliberately crafted identity that you strategically create for yourself. You have direct control over your personal brand. It’s the image you project intentionally through your online presence, interactions, and content. Building a personal brand allows you to showcase your expertise, values, and unique qualities. It’s an ongoing process tha...