Case Study: Bank of America’s ROI on AI
How does AI generate value? Today’s post springs from an episode of Bloomberg Technology that put a spotlight on Bank of America’s AI-powered virtual assistant, Erica. Billions are being poured into artificial intelligence. But here’s the hard truth: an MIT study found that 95% of corporate AI projects fail to deliver measurable financial returns. Only 5% make it past the pilot stage with a real boost to the bottom line. So when Bank of America’s Erica racked up billions of interactions and over $1 billion in value , it’s worth paying attention. What did they do differently—and what can Caribbean banks learn from it? Erica by the Numbers Since 2018, Erica has: Surpassed 3 billion client interactions with tens of millions of customers. Pushed millions of proactive money alerts —from subscription hikes to unusual spending. Cut employee IT help-desk calls in half , with >90% staff adoption. Why Erica Works When Others Fail Real pain points first: Customers ...